SINGAPORE, 3 December 2020: The World Tourism Association
for Culture and Heritage (WTACH) has appointed Helena Egan and Shaun Vorster to
its executive board, effective immediately.

Egan joins as chief marketing and innovation officer while
Vorster joins as chief strategist. The association has also named Florence
Nkini as director of operations for Africa.

Egan, a Finnish national, brings 30 years’ of travel
industry experience to WTACH, including nine years at TripAdvisor. Her most
recent role was global director of industry relations, liaising with senior
levels of government and industry and working as part of the animal welfare
policy team. 

Vorster, from South Africa, has served as a special adviser
to the South African tourism and environment ministers for 11 years and as
commercial vice president / special adviser at Expo 2020 Dubai for five
years. 

Nkini, a Tanzanian national and responsible tourism
advocate, has a growing track record in development programs such as
community-based tourism, wildlife protection, international recruiting and
youth training in Africa. She is also working to promote Tanzania’s cultural
sites such as The Stone Town of Zanzibar and The Ruins of Bagamoyo and Kilwa.

WTACH CEO Chris Flynn said: “WTACH is delighted to add the
support of Helena, Florence and Shaun as WTACH seeks to protect culture and
heritage through the pursuit of ethical practices and codes of conduct in
tourism.”

He added: “WTACH is now laying the foundations for new
partnerships and growth for a post-Covid era where there should be more emphasis
on responsible tourism and respect for local culture around the world.

“We are therefore keen to hear from potential partner
organisations who want to join us and lead by example and take a fresh approach
to responsible culture and heritage tourism programmes.”

Further information at WTACH.org.