JAKARTA, 28 September 2021: Indonesia’s Ministry of Tourism
and Creative Economy is partnering with online travel agency PegiPegi to revive
the Indonesian tourism industry and help kickstart recovery.
Antara News reported the Tourism and Creative Economy
Minister Sandiaga Uno would back collaboration between national and
international brands if it advances Indonesia’s tourism and creative economy.
“This is a form of synergy that must continue so that
Indonesia becomes more advanced and resilient to rise from the conditions that
we currently face,” Uno noted as he quoted from the text of the official
statement last week.
Regarding the OTA, PegiPegi, the collaboration is in the form of co-branding and data exchange related to the ministry’s campaign to encourage “Clean and Safe and Cleanliness, Health, Safety, and Environment Sustainability” (CHSE).
PegiPegi will deliver the ministry’s safety protocols to
customers while aiming to increase domestic tourists and comply with tourism
Hotels and other accommodation facilities with Clean and Safe features have passed tests on the
environment, room cleanliness, restaurant and laundry, and providing additional
training for hotel staff.
In addition, PegiPegi encourages people to explore more
destinations in Indonesia, such as the five super-priority destinations of
Borobudur, Lake Toba, Labuan Bajo, Likupang, and Mandalika.
Deputy for marketing for the Tourism and Creative Economy
Agency Nia Niscaya explained that the co-branding partnership encompasses
offline and online joint promotions, special products by partners, and sharing
knowledge with the tourism industry.
PegiPegi is a leading provider of online reservations for
flight tickets, hotels, train tickets, buses, and travel for domestic and
outbound Indonesian travellers.
It is connected to more than 28.000 domestic and
international hotel options, 15.000 flight routes, 4.000 train routes and
partners with 253 bus and travel fleets that are bookable through the website
and mobile application.
(Source: Antara News)