PUTRAJAYA, Malaysia, 22 January 2021: Tourism Malaysia
participated in the virtual tourism exhibition AVIAREPS Southeast Asia Virtual
Roadshow hosted earlier this week.

The AVIAREPS Southeast Asia Virtual Roadshow was the first
of its kind in a fully 3D environment, allowing both sellers and buyers to
interact using their individual avatar that provides an illusion of a real
exhibition, in safety and in the comfort of everyone’s choice of locations
without border limitation.

The event attracted 33 sellers to the virtual show allowing
hem to present content on destinations and services virtually to over 500
leading outbound agencies based in Southeast Asia. Online business-to-business
(B2B) matchmaking appointments allowed both sellers and buyers to connect with
their preferred interests and maximise tourism business networking
opportunities, recovering the old ties while building a new one.

Tourism Malaysia had four booths in the exhibition with 16
participants representing Destination Management companies, hotels, and theme parks
in addition to tourism offices representing Sarawak and Penang.

This virtual exhibition served as an alternative platform
for buyers and sellers worldwide to discuss their travel businesses amid the
current Covid-19 outbreak that has been limiting physical interaction and

“Through this virtual business platform, it is hoped that we
can learn, connect, and address issues as part of the recovery efforts to
improve our tourism industry. In the long run, we hope to achieve our goal in
making Malaysia the preferred holiday destination once again,” commented
Tourism Malaysia director-general, Zulkifly Bin Md Said.

(Source: Bernama)