LONDON, 3 December 2020: The World Travel & Tourism
Council (WTTC) and the Spanish Government successfully hosted a hybrid
conference in La Palma, that focused on global tourism recovery and delivered a
formal declaration on the way forward.
Leaders from the industry both from the public and private
sector participated, covering 95 countries and more than 100 travel and tourism
The event was organised as a result of WTTC’s call for the
leaders of G7+Spain, South Korea and Australia for an agreement at the highest
level, to save the sector and the millions of jobs that depend on it.
Spain’s Prime Minister, Pedro Sánchez, reiterated his
commitment to the sector and confirmed the leadership of Spain by holding a
major conference to discuss key measures needed to revive international travel
At the conclusion of the meeting, the ‘La Palma Declaration’
was signed by all key parties.
The ‘La Palma Declaration’ includes recommendations such as
the adoption of international protocols for Covid-19 tests prior to departure,
and acceptance of results upon arrival at destination. This testing regime has
proven successful in a number of countries, such as Spain and the Canary
The establishment of health control measures such as this
will allow shorter quarantine periods when returning to the country of origin
or could lead to eliminating quarantines completely.
It also proposes international agreements to implement
travel corridors to facilitate the return of both leisure and business travel
between countries or cities with similar epidemiological situations.
Travel and tourism companies were also invited to propose
further measures to adapt and facilitate travels in the context of the
pandemic. These options included offering flexible bookings, payment terms, or
changes, due to positive Covid-19, or offering affordable or higher value
products to incentivise domestic and international travel.
WTTC president and CEO, Gloria Guevara said: “WTTC is
delighted to have been given the opportunity to work with closely with the
government of Spain in organising this vital conference, as the biggest
challenge the industry faces is international coordination.
“I would like to recognise and congratulate Spain’s
Prime Minister Pedro Sanchez, as well as Minister of Industry, Commerce and
Tourism Reyes Maroto, for their leadership and commitment to public-private
collaboration. This is a historic meeting, and will be fundamental to
restarting international travel through close collaboration that will result in
the implementation of key measures that will be necessary to recover millions
CEO’s from some of the world’s biggest travel and tourism
companies and WTTC members taking part included: President and CEO Iberia,
Javier Sánchez-Prieto; CEO Radisson Hotel Group, Federico J Gonzalez Tejera,
CEO TUI, Friedrich Joussen; Founder and Managing Partner Certares, Greg O’Hara;
Senior Vice-President Expedia Group, Jean-Philippe Monod.