NEW DELHI, 19 March 2021: PHD Chamber of Commerce and Industry organised the 10th International Heritage Tourism Conclave with the theme ‘Harnessing Power of Heritage Tourism with Focus on Sustainability’ hosted last week at Welcome Heritage Ramgarh, Panchkula.

The programme was supported by the Ministry of Tourism, Government of India; Madhya Pradesh Tourism Board; Rajasthan Tourism; Haryana Tourism Corporation Ltd; InterGlobe Technology Quotient and Indian Railway Catering and Tourism Corporation Ltd. The conclave was attended by over 80 delegates from the travel and hospitality industry.

Building on the previous nine editions, the conclave
deliberated on how tourism and culture sectors can work together more
collaboratively and increase public-private partnerships to ensure the
protection of Cultural and Natural Heritage while extending benefits to local
communities.

Inaugurating the Conclave, Rupinder Brar (IRS), Director
General – Ministry of Tourism, Government of India, said: “Heritage
Tourism plays a crucial role in building the visitor economy, and destinations
should seek to maximise the opportunities it brings. India currently has 38
UNESCO World Heritage Sites, a number we are certain will grow in the years
ahead. Each of these sites is a potential hub for economic activity.”

Distinguished Speakers releasing the Knowledge Report titled ‘Harnessing Power of Heritage Tourism with Focus on Sustainability.

The Ministry of Tourism has organised a series of webinars
under the theme ‘Dekho Apna Desh’, showcasing the diverse culture, heritage,
destinations and tourism products of the country.

“We reaffirm our commitment to work with private
stakeholders and other partners, too,” she said.

In his presidential address, 
Sanjay Aggarwal, President, PHDCCI, said, “This conclave comes
after a year-long VC meeting; the very thought of seeing everyone’s presence
today reconfirms my faith in the saying that there is an opportunity in every
adversity. With international travel remaining largely out of bounds to the
travellers, domestic travel will have its stronghold in the second half of
2021, as more and more people look inwards to explore their own homeland.”

He added that a 360-degree approach panning from investment
from the government to build supporting infrastructure and industry focus on
innovation, technology, sustainable best practices, exemplary service, creating
customer experience would surely and steadily help in strengthening the thrust
in domestic tourism.

PHDCCI and its Knowledge Partner, ORG India, jointly
released a Knowledge Report titled ‘Harnessing Power of Heritage Tourism with
Focus on Sustainability. The report gives a holistic view of heritage tourism
across the world and in the country. The report provides ample scope and
opportunities for the preservation of the world’s cultural and natural
heritage.

While setting the theme of the Conclave, Anil Parashar,
chairman of the PHDCCI tourism committee, said: “We all are aware that
Covid 19 has adversely impacted the tourism industry. The government, as well
as the industry, will need to rise to the challenge of transforming top Indian
destinations into world-class tourist attractions. The use of data science, big
data and artificial intelligence is essential for promoting Responsible and
Sustainable Tourism to support and unify communities for years to come.
Innovation should be integrated for better management, promotion and
preservation of heritage, also to make heritage tourism accessible.”

The soft copy of the Knowledge Report can be downloaded from the below link:
https://drive.google.com/file/d/1O-NKpi3sD4D3WPML0QkaOU1W3mm2aNZo/view?usp=sharing