SINGAPORE, 28 October 2021: Singapore Airlines has launched its new brand campaign, titled ‘We Look Forward to Seeing You in the Air Again’.
It kicks off with a 30-second video, which follows a group
of travellers at various stages of the trip from their home to the aircraft.
They levitate as they make their way to the airport, embodying the ease with
which they navigate the new and reimagined customer journey. The weight of
restrictions lifts from their shoulders as they float through the airport. The
video ends with the travellers comfortably settled in their aircraft seat, once
again experiencing the world-renowned Singapore Airlines service and looking
forward to the joy of flying to their destination.
This promises customers that they continue to enjoy an
enhanced travel experience with Singapore Airlines, despite the myriad changes
brought about by Covid-19. It assures them that SIA has introduced a suite of
health and safety initiatives with their safety and well-being in mind, giving
them confidence and peace of mind as they fly again. It alludes to SIA’s efforts
to provide a seamless customer experience, especially when travelling in the
The video was unveiled on SIA’s website, as well as its
Facebook, Instagram and YouTube pages. It also debuts to a global audience via
online and international broadcast channels.
The video features elements from the Airline’s new sonic
signature, the Sound of Singapore Airlines, which was based on SIA’s new batik
Singapore Airlines general manager brand and marketing, Lau
Hui Ling said: “There is understandable excitement about the long-awaited
reopening of international borders, and many of our customers have eagerly
begun to make travel plans once again. We understand that during this time,
some may still be concerned about the in-flight and on-ground experience. With
this video, we hope to reassure our customers that their well-being is our
utmost priority and that we significantly enhanced the travel journey with
their comfort in mind.”