SINGAPORE, 21 October 2021: Six Senses takes the top spot in the World’s Best Luxury Hotel Brands report for the second year running while three other brands enter the top 12 list for the first time.
LTI – Luxury Travel Intelligence – presents the annual list
based on a rigorously defined algorithm that measures the performance and
values of luxury hotel brands.
This year, the algorithm had 131 touchpoints relevant to the
luxury hotel sector. Each has its own weighted score value with a total maximum
accumulative score of 4736.
The touchpoints relate to overall brand performance rather
than the performance of individual properties. It is all about a brand’s
ability to deliver: its passion, commitment, ethos and values, as well as the
quality of its management and staff.
Continuing investment and how well it is executed is also a
major factor, particularly regarding new properties and the refurbishment of
Here are the 2021 results reflected as percentages, with last year’s positions in brackets.
1. Six Senses 83.3% (1)
2. Mandarin Oriental 82.6% (5)
3. Auberge 81.8% (3)
4. Aman 81.4% (2)
5. Belmond 79.9% (4)
6. One&Only 77.0% (6)
7. Oetker Collection 75.7% New Entry
8. Four Seasons 74.1% (8)
9. Rosewood 73.5% (7)
10. Raffles 72.7% New Entry
11. Viceroy 72.2% New Entry
12. COMO 71.0% (10)
Other brands that rated sufficiently to be monitored
throughout the year are (in alphabetical order) Alila, Anantara, Banyan Tree,
Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt,
Peninsula, Ritz Carlton, Rocco Forte, Shangri-La, Soho House, St. Regis, Taj,
The Luxury Collection.
Brands that currently have less than 10 properties (minimum
requirement) but rate highly when applying our algorithm are (in alphabetical
order) Airelles, Althoff Collection,
Bulgari, Capella, Cheval Blanc, Maybourne, Montage, Nikki Beach, Pendry,
Commenting on the top placed brand Six Senses Luxury Travel
Intelligence, researchers said: “We continue to be very impressed with Six
Senses. It has an authentic blend of wellness, sustainability, warm hospitality
and crafted guested experiences. Also,
its leadership is exemplary.”
On the new entries, LTI noted: “We have been tracking
Oetker Collection for several years while they have been building an
exceptional portfolio of globally renowned hotels. We have been particularly
impressed with the meticulously rebuilt of The Eden Rock in St Barths and their
creation of The Woodward, a 26 room all-suite hotel on the shores of Lake
Geneva, which opened in September.
Raffles, with a new CEO at the helm, has been quietly
creating a raft of impressive new properties across the globe.
Viceroy has also shown great courage and commitment to
building a global modern luxury hotel brand offering intuitive service,
authentic experiences and provocative design.”
LTI – Luxury Travel Intelligence is a global members-only organisation providing digital reporting for affluent travellers who wish to make informed travel decisions based on honest and highly detailed intelligence. It covers luxury hotels, restaurants, spas and nightlife, in granular detail.
(Source: LTI – Luxury Travel Intelligence)