LONDON, 21 December 2020: Following its launch in May this
year, the World Travel & Tourism Council’s Safe Travels stamp, has now been
adopted by 200 destinations around the world.
WTTC, which represents the global Travel & Tourism
private sector, made history when it launched the world’s first-ever global
safety and hygiene mark – the Safe Travels stamp –earlier this year.
It was created in order to restore traveller confidence and
revive the global Travel & Tourism sector, which has been left devasted by
the COVID-19 pandemic.
Now, as more destinations around the world continue to adopt
the Safe Travels stamp, the incredible 200 destination milestone was reached,
with Chile, US Virgin Islands, Belize, Dominica, Nicaragua, and Uzbekistan
becoming the latest to sign up to the stamp.
Among the other 200 major popular holiday hot spots around
the world using the stamp to reassure travellers and restore confidence to
travel are Egypt, Turkey, Portugal, Argentina, Tunisia, and Indonesia.
The WTTC Safe Travels stamp reached its first major
milestone just a few weeks ago when the Philippines became the 100th
The globally recognised stamp enables travellers to
distinguish destinations around the world which have adopted health and hygiene
global standardised protocols – so they can experience ‘Safe Travels’.
This pioneering move by WTTC also received the backing of
the United Nations World Tourism Organisation (UNWTO), and the launch of global
protocols to recover the Travel & Tourism sector has been embraced by over
200 CEOs including some of the world’s major tourism groups.
WTTC president and CEO, Gloria Guevara said: “We are delighted to see our Safe Travels is proving so successful and is being adopted by destinations from all corners of the globe.
“Reaching this incredible milestone, with 200 destinations
around the world now proudly holding our Safe Travels stamp, is testimony to
the hard work which has been put in to make the stamp work for both
destinations and holidaymakers.
“The stamp shows all 200 of these global destinations
are working together to help rebuild consumer confidence worldwide – and revive
the international travel and tourism sector.
“Travellers will be able to recognise the destinations which
have adopted the new set of global protocols, encouraging the return of ‘Safe
Travels’ around the world.”
The widespread adoption of the stamp demonstrates that WTTC
and all its worldwide Members put the safety and hygiene of travellers as their
The protocols were designed following guidelines from the
World Health Organisation (WHO) and the Centre for Disease Control and
Prevention (CDC), and taking best practices from WTTC’s Members into account.
Evidence from WTTC’s Crisis Readiness report, which looked
at 90 different types of crises in the last 20 years, highlights the importance
of public-private cooperation and the implementation of standardised protocols.
According to WTTC’s 2020 Economic Impact Report, during 2019, travel and tourism was responsible for one in 10 jobs (330 million total), made a 10.3% contribution to global GDP and generated one in four of all new jobs.