SINGAPORE, 2 April 2021: Sabre that powers airline and travel bookings, introduced its new airline storefront this week, an industry-first capability that makes it easier to comparison-shop for increasingly complex airline offers.

The new airline storefront capabilities are available via
Sabre’s shopping APIs, which travel retailers can leverage to build a bespoke
storefront to improve their customers’ experience. Sabre expects to launch the
new capability for travel agencies via Sabre Red 360 in the coming weeks.

Powered by Sabre’s shopping APIs, the new airline storefront provides digital “shelves” that organise an airline’s offering in a side-by-side display to help travellers shop with confidence and make better buying decisions to meet their personal needs.

For airlines, the new airline storefront supports
differentiation and more merchandising opportunities in the indirect channel,
with flight search results displaying several product offerings for an
individual flight. For travel buyers, it allows for efficient comparison
shopping across several flight options and helps travellers choose the offer
that is right for them.

Through an API pilot programme to test the new airline
storefront capabilities, Sabre has partnered with multiple agencies, including
Fareportal, the travel technology company powering and and Espressamente Viaggi, part of TravelMatic, a leading travel
technology company and consolidator network in Italy. Initial pilot results
demonstrate the ability of the new airline storefront to deliver a broader set
of upsell opportunities with more transparency into each fare.

About Sabre Corporation

Sabre Corporation is a leading software and technology
company that powers the global travel industry, serving a wide range of travel
companies, including airlines, hoteliers, travel agencies and other suppliers.