CHICAGO, USA 30 July 2021: PCMA a leading convention management association announced, Thursday, the appointment of Florence (Flo) Chua as managing director, APAC, effective 2 August 2021.
Chua has more than 20 years of experience working with
corporations and associations throughout the APAC region, most recently as vice
president, growth and brand management for Entrepreneurs’ Organisation. She
will be based in Singapore.
“The Covid-19 pandemic has leapfrogged the business
events industry in embracing technology to facilitate connections and
engagement,” said Chua. “I believe the industry will attain new
heights in harnessing the physical and digital possibilities to enable more
connections across a wider geographical spread, deeper engagement and more
sustainable approaches than ever before.”
She replaces the former managing director for APAC Karen
Bolinger, who will continue to support PCMA in a part-time consulting capacity
and handle specific projects.
Under Bolinger’ leadership, PCMA’s brand expanded throughout
the region, enabling the launch of its inaugural ‘Convening APAC’ and for the
first time, ‘Convening Leaders’ was hosted live from Singapore in 2021.
Founded in the US in the 1950s as the Professional
Convention Management Association, PCMA’s based in Chicago has 8,400 members
and 17 chapters throughout the US, Canada and Mexico. Its membership footprint
covers more than 40 countries with regional offices in Ireland, Australia and