SINGAPORE, 31 August 2021: Klook, a leading travel and leisure booking platform, is integrating its digital suite of offerings for travel operators with Google’s Things to Do platform.
The tie-up will enable operators of activities and
attractions to function as an official site listing on Google Things to do.
Google Things to do is a display feature that allows
consumers to plan and compare prices across activities and attractions around
the world. It also allows for the availability of products to be updated and
booked in real-time through a partner’s website.
“With the integration of Google Things to do, we continue to
build on our strong momentum of digitising the travel experiences sector and
supporting the digital transformation of operators,” said Klook chief commercial
officer Wilfred Fan. “This demonstrates Klook’s commitment to equip and support
travel operators with advanced capabilities and tools to achieve online
success. Working with Klook will open new doors for travel operators, tapping
into the latest developments in online user engagement behaviours that are
evolving faster than ever.”
With Klook as a connectivity partner, travel operators can
provide an official site listing on Google Things to do without any
technological development efforts and help drive even more bookings from
Google. Leveraging the company’s proprietary ‘Digital Solutions’, operators
will be able to manage their prices, ticketing, inventory management, and
marketing, while Klook manages the technology from API integration to payment
Additionally, they will be able to enjoy increased global
presence and outreach with Klook’s support in 14 languages and 41 currencies,
including over 30 payment methods globally.
Klook has seen an uptick in demand from operators who are eager to digitise their businesses. In the first half of 2021 alone, Klook has seen a 185% increase in sign-ups from operators across the Asia Pacific region. The list includes a variety of operators such as Manila Ocean Park, Suzuka Circuit Park, The Habitat Penang Hill, Utsunomiya Zoo and Sunlight Air.