MUMBAI, 29 November 2021: Thomas Cook India is witnessing
the first signs of recovery in India’s Meetings, Incentives, Conferences &
Exhibitions (MICE) market reporting over 200 physical MICE groups booked in
domestic and international destinations.

In the second half of 2021, it managed to muster 200
physical events of between 20 to 200 delegates per group for events in Indian
cities such as  Mumbai, Delhi, Kolkata,
Chennai and Hyderabad,

Thomas Cook India has also organised weddings and related
events ranging between 30 and 400 guests who met in Goa, Jaipur and Udaipur.

Following the recent reopening of international borders,
several international MICE groups travelled to Dubai, Maldives, France and
Germany with group sizes ranging from 20 to 200 guests.

Top destinations that gained MICE business from Thomas Cook India included  Goa, Jaipur, Udaipur, Mahabalipuram; UAE, Maldives, Turkey, France, Germany. Insurance, pharmaceutical, automobile and paint industries were the key industries driving event bookings.

The Covid-19 pandemic brought the Meetings, Incentives, Conference
and Exhibitions business almost to a standstill for most of 2020. In response,
the company delivered over 100 virtual events for attendees who were based in
India, the USA, Canada, Germany and Ireland.

Since India reopened tourism initially on the domestic front
last July and then more recently to international destinations, demand is
returning for specialised events based on the establishment of bilateral travel
lanes and easing Covid-19 restrictions.

To build corporate confidence in MICE travel, Thomas Cook
has launched its “Assured” Safe Travel Programme, developed in association with
Apollo Clinics. It ensures compliance with travel safety protocols covering
every distribution, delivery and partner touchpoint in the travel ecosystem.

Thomas Cook India) Limited (TCIL) is a leading integrated
travel and travel-related financial services company offering services that
include foreign exchange, corporate travel, MICE, and value-added services such
as visa and passport services.

It operates leading B2C and B2B brands including Thomas
Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management,
Desert Adventures, Luxe Asia, Travel Circle International Limited, Sterling
Holiday Resorts Limited, Distant Frontiers, TC Tours, Digiphoto Entertainment
Imaging (DEI), Go Vacation, Private Safaris East & South Africa.