NEW DELHI 20 April 2021: India’s Ministry of Tourism has signed MOUs with online travel companies to build resilience in the hospitality and tourism industry during the Covid-19 pandemic, the Press Information Bureau reported at the weekend.
International travel to India is restricted, and even
domestic tourism is now suffering as intra-state travel is discouraged, but the
ministry is keen to lay the foundation that will expand awareness campaigns
through online booking channels to be prepared for better times.
Memorandum of Understandings are now up and running with
Cleartrip and Ease My Trip as of 15 April.
The primary objective of the MoUs is to increase visibility
for accommodation that meets the criteria of SAATHI (System for Assessment,
Awareness & Training for the Hospitality Industry) on the OTA platform.
Campaigns encourage accommodation providers to register and gain SAATHI
certification that ensures tourism content suppliers adopt appropriate
safeguards to curb the spread of Covid-19.