PALMA, Spain, 23 April 2021: Hotelbeds, a leading bedbank, has today welcomed global hotel chains IHG Hotels & Resorts and Accor to its Green Hotel Programme.
IHG and Accor are the latest industry players to join the
programme, which was launched in October 2020 to promote sustainable tourism
within the Hotelbeds portfolio.
Their properties join thousands of hotels that are now
certified as sustainable and promoted as such to Hotelbeds’ 60,000 travel trade
clients via the ‘green filter’ that also includes details of certifications and
The Green Hotels Programme is a turn-key solution to bring
Hotelbeds and its partners into the green economy and accelerate the transition
of the travel industry towards sustainability – a topic whose importance has increased
dramatically in light of the COVID pandemic.
To certify the +15,000 properties included in the Programme,
Hotelbeds partnered with global certification companies to identify fully
certified hotel properties following the criteria set by the Global Sustainable
Tourism Council (GSTC), the leading global authority in setting and management
standards for sustainable travel and tourism.
The criteria are organised around four main themes –
effective sustainability planning, maximising social and economic benefits for
the local community, enhancing cultural heritage and reducing negative impacts
on the environment.
“This latest announcement comes just a few weeks after we
became one of the first travel companies to join Amazon and The Climate Pledge
Commitment to become net-zero carbon by 2040 as well as actively participating
in the World Travel & Trade Council’s Sustainability Workforce,” said
Hotelbeds marketing, communications & CSR director Gareth Matthews.