SINGAPORE, 19 October 2021: China’s based Greenland Hotel and Tourism Group will accelerate international expansion by launching an overseas operations centre in Singapore.

The centre will be the group’s designated
APAC hub for international business and expansion opportunities, offering
world-class hotel advisory and management services to real estate entities in
the hospitality segment.

With an initial focus on Indonesia,
Thailand and Vietnam, GHTG aims to grow its footprint in the Asia Pacific to 15
gateway cities and capitals by 2024.

Hotel industry veteran William Lau will head GHTG’s APAC expansion as the centre’s general manager. He will oversee the strategic management and operations of the APAC Overseas Operations Centre, the expansion of the group’s flagship brands and foster partnerships and ventures with real estate owners and developers in the APAC region.

“As the region is shifting rapidly to cater
for recovery in the hospitality sector, asset owners and investors are on the
lookout for hotel management companies with the right expertise and knowledge
to address new and evolving needs of travellers. With a strong footing in the
travel and hospitality space, we believe that we are able to bring highly
relevant insights and skillsets needed to help owners and investors reinvent
their real estate assets,” said Lau in the official media statement on the
expansion policy.

Prior to joining Greenland Hotel and
Tourism Group, he held general manager and corporate sales and marketing
positions with international and regional hotel chains such as Pan Pacific
Hotels Group, InterContinental Hotels Group and Crowne Plaza Hotels &
Resorts. He has worked in Hong Kong, Singapore, Vietnam, Myanmar and China.

GHTG currently operates over 50 hotels in
60 cities. The group’s stable of brands includes PRIMUS, the groups’ five-star
flagship marque, located in landmark or high-rise buildings, QUBE, a high-end
four-star business hotel and Q-Box, a lifestyle centric oasis for urban
travellers.