HONG KONG, 16 July 2020:
Asia Pacific hospitality companies, hotels and resorts, destinations and
tourism businesses can now access a platform that helps manage recovery from
the ongoing impacts of the Covid-19 pandemic.
Developed by the Delivering Group, the Good to Go platform
offers customised services, including planning, marketing, AI and chatbot
solutions, sales and resourcing.
Delivering Group co-founder Mark Simmons explained the
platform was an initiative developed in response to sector requests for
assistance with recovery plans.
“Although the virus is still spreading in the US and
elsewhere, we’re now seeing the gradual re-opening of domestic travel in APAC
markets such as China, South Korea, Japan, Taiwan, Malaysia, Vietnam, Thailand
and New Zealand.”
He noted that Europe had opened its borders to 14 countries,
including several in APAC, and that governments in the region were engaging in
bilateral discussions about safely resuming two-way travel.
Simmons said it was important for destinations, airlines,
hotels, cruise operators, attractions and other industry players to have
recovery strategies in place so they could pivot as opportunities emerged
across the region.
The Good to Go platform offers strategic planning to
identify emerging market segments, actionable managed recovery plans, including
integrated online and offline campaigns, traditional and social media
engagement and resourcing, and senior account sales management in the leisure
and corporate sectors.
Delivering Group’s co-founder Michael Yates, a key
instigator of the successful Project Phoenix campaign with PATA which
revitalised travel to the region following the SARS outbreak in 2002/03, said
China would be a crucial part of any recovery strategy for organisations in
Asia Pacific in addition to other key source markets in the region.
“We are fortunate to have a very strong team, based in
Beijing, which is already working on recovery plans for travel clients, such as
Celebrity Cruises, and has the expertise and connections to design and execute
campaigns that deliver results.”
The group is represented in Hong Kong, Singapore, Bangkok,
Beijing and New York. Ming Yue manages the group’s China operations, and group
co-founder Joe Cauchi oversees North America.