SYDNEY, 29 October 2021: The former chief commercial officer
of the World Tourism Association for Culture and Heritage (WTACH), Nigel Fell,
has been promoted to president and chief executive officer, effective

The WTACH Advisory Board approved the promotion, proposed by
former CEO Chris Flynn, on 26 October. Flynn will assume the position of
executive chairman of WTACH.

The move will give WTACH two top-line executive officers,
Fell and Flynn, who can drive the Association’s agenda in diverse geographical
regions of the world. Fell is located in Europe. Flynn in Australia.

Flynn said the new internal arrangement would help WTACH
better serve its growing global membership base. It would also make it easier
for WTACH to fulfil increasing engagement requests and commitments on behalf of
destinations and tourism stakeholders.

WTACH has reported a significant surge in enquiries and
engagement requests since the recent easing of travel restrictions around the

“Destinations are understandably now seeking to grow their
visitor economies more responsibly through enhanced conservation and
preservation of their unique cultural heritage assets,” said Flynn.

​​Fell said that WTACH is “ready” as it has developed robust
policy and procedure protocols and training modules to help governments and
industry better manage their cultural and heritage tourism (CHT) assets,
experiences and delivery.

Fell’s first engagement as president and CEO will be at the
QATAR Travel Mart and Conference in Doha from 16 to 18 November. While at the
mart, Fell will make two keynote presentations and join panel discussions.

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About World Tourism Association for Culture and

WTACH seeks to establish clear goals, objectives and strategies for the
protection of cultural heritage through responsible and sustainable tourism
practices. Working in collaboration with public, private and specialist
academic sector organisations, WTACH determines best practice ethical
principles and standards in line with the most robust global research
available. WTACH was established in 2018 by Chris Flynn, formerly director –
Pacific, at the Pacific Asia Travel Association. WTACH is based in New South
Wales, Australia.