SINGAPORE, 21 April 2021: Far East Hospitality announced Tuesday it would continue to expand in the Asia Pacific following the recent opening of hotels in Singapore and Melbourne.
Its latest move signed a strategic alliance agreement with
ARTOTEL Group, a hospitality group in Indonesia. Under the terms of the
partnership, both parties will collaborate across operations, branding, and
training, as well as support business growth across markets.
“Singapore and Indonesia are key inbound markets for
our respective tourism sectors. As such, we see strong synergies for both
countries,” said Far East Hospitality Management chief executive officer
Far East will piggyback on the ARTOTEL Group’s network to
build a presence in Indonesia.
“From a brand architecture perspective, it fits into a niche
segment which we are currently not represented, “ said Kiong. “ Amid
discussions to explore a ‘travel bubble’ between both countries, we look
forward to leveraging our combined portfolio to appeal to both domestic and
As part of the agreement, both Far East Hospitality and
ARTOTEL Group will be represented as an “Affiliate Brand” on the
respective parties’ distribution channels and ecosystem.
Doubling portfolio in Japan
Slated to open in June this year, the 277-room Far East
Village Hotel Yokohama follows the Far East Village Hotel Ariake that opened in July 2020. Situated in the heart of downtown
Yokohama, the property targets business travellers. It is a five-minute drive
to the central business district and a three-minute walk to Sakuragicho and
Kannai stations. It also offers visitors easy access to Minato Mirai District,
which houses attractions such as the Cup Noodle Museum and Colette Mare
Expanding on home ground
Looking ahead, Far East Hospitality will also expand into
the resort and spa category with the opening of Oasia Resort Sentosa in the
second half of 2021.
The 191-key property will be the fourth property on Sentosa
island, managed and operated by Far East Hospitality.