SINGAPORE, 18 October 2021: Etihad Airways has signed a long-term retailing agreement with ATPCO to create and distribute UPAs (Universal Product Attributes) to all third-party distribution channels.
The deal enables the airline to accurately and visually
display its offers in its brand voice and tone, in multiple languages,
regardless of the channel where the flight is sold.
UPAs bring airline fares, products, and services to life
with messaging, images, videos, and cabin tours. UPA content can be highly
targeted by aircraft, cabin, route, time of day, fare, and more, giving
passengers, as well as travel agents and their customers, time-sensitive and
relevant content as they shop.
Etihad Airways’ services such as meals inspired by the
destinations they fly to, business class suites with comfort and privacy and
chauffeur services are bundled into UPA content that showcase features
travellers can expect on a particular Etihad flight while shopping on
The carrier has invested heavily in its product innovations
to ensure its UPA content is now live on more than 40 sales channels,
including Amadeus, Ctrip, KAYAK, and Flight Center.
ATPCO is the foundation of flight shopping, providing pricing and retailing content, tools, and services to 500+ airlines, global distribution systems, sales channels, and technology companies. ATPCO links the entire airline community together, collaborating to develop industry standards for airline distribution and end-to-end technology solutions.