DUBAI, UAE, 21 May 2021: Emirates signed a Memorandum of
Understanding (MoU) earlier this week with Huawei, one of the world’s top tech
brands, to further extend its existing partnership.
The enhanced collaboration will allow both brands to build
awareness to a wider audience in the Middle East and beyond.
The agreement was signed during the Arabian Travel Market
2021 (ATM) in Dubai by Emirates senior vice president commercial operations –
Far East, Orhan Abbasat and Huawei global partnerships & eco-development
vice president the Middle East and Africa, Lu Geng.
In addition to joint promotions designed to build brand
awareness for Emirates and Huawei, the partnership will cover customer
initiatives, including enhanced features for Huawei smartphone users when
booking tickets and making travel plans on the Emirates app. The joint
cooperation will also see Emirates providing support for the Huawei search
engine, Petal Search, on smart devices in the MEA region.
For Emirates, the integration into Huawei’s ecosystem will
allow the airline to tap into a broader target audience and Huawei phone users,
especially in the Chinese marketplace, which has been regarded as one of the
key strategic markets for Emirates worldwide.
(Source: Your Stories Emirates)