DUBAI, 8 March 2022: Emirates has signed a Memorandum of Understanding (MoU) with the Sri Lanka Tourism Promotion Bureau at the Emirates Group Headquarters in Dubai.
The agreement reaffirms the airline’s
commitment to Sri Lanka and outlines mutually beneficial initiatives that will
help revive the country’s tourism industry and boost trade.
The MoU was signed by Ahmed Khoory,
Emirates’ Senior Vice President, Commercial West Asia & the Indian Ocean,
and Kimarli Fernando, Chairperson of the Sri Lanka Tourism Promotion Bureau.
The agreement was signed in the presence of Hon Prasanna Ranatunga, Minister of
Tourism, Sri Lanka, H.E. Malraj De Silva, Ambassador of Sri Lanka to the UAE,
H.E Nalinda Wijerathna, Consul General for Sri Lanka in Dubai and Sheikh Majid
Al Mualla, Emirates’ Divisional Senior Vice President, International Affairs.
Ahmed Khoory, SVP Commercial West Asia
& Indian Ocean at Emirates, said: “Sri Lanka remains a very key market
in Emirates’ global network and the agreement signed today underscores our
unwavering commitment to the country. We launched operations to Colombo more
than 35 years ago, and our partnership continues to grow from strength to
strength. We look forward to exploring mutually beneficial initiatives that
will help revive the nation’s trade and tourism sectors and provide Emirates
with an opportunity to serve market demand.”
Kimarli Fernando, Chairperson Sri Lanka
Tourism Promotion Bureau, stated: “Sri Lanka is a beautiful island
destination with esteemed strategic partners such as Emirates; this is a vital
aspect to steer Sri Lanka’s travel and tourism industry. Therefore, this
partnership is crucial for us to explore and capitalize on opportunities that
emerge and to open up many beautiful avenues to establish brand awareness and
perceived quality in the global tourism market. Thus, we are excited about this
partnership and also grateful for all the support Emirates has extended us
during the three decades of a long relationship and especially during the
pandemic time. We are hopeful that together we can effectively promote and
serve the market.”
Under the agreement, Emirates and Sri Lanka
Tourism will benefit from joint activities that will help enhance trade and
tourism, including trade shows, trade familiarisation trips, exhibitions, and
Since the nation safely re-opened to
international tourists in February 2021, Emirates has carried more than 80,000
passengers to Colombo. The top inbound markets include UAE, Italy, UK. and
Germany. The airline currently operates 28 weekly flights to Colombo and is the
only international carrier to serve the country with First Class services –
offering passengers world-class products and superior comfort in air and
Emirates has safely restarted operations to more than 120 destinations within its global network via Dubai. The airline has led the industry with its innovative products and services, including a comprehensive set of health and safety measures at every step of the journey, contactless technology at Dubai Airport, generous and flexible booking policies, and COVID-19 medical insurance.
(Source: Your Stories)