DUBAI, UAE, 17 December 2020: Dubai captured the attention
of the golfing world by hosting high profile competitions such as the DP World
Tour Championship and ‘Race to Dubai’, the European Tour’s season-ending
Golf’s very best players and rising stars convened in Dubai
for one of the game’s most prestigious prizes. As Official Airline of the
event, Emirates has been providing critical air transport links to support the
players, organisers and the entire golfing community to safely resume international
sports action on the ground, and cater to the millions watching the broadcasted
event around the world.
Dubai’s public and private sector stakeholders, including
Emirates, have partnered to put in place the frameworks to resume leisure and
sporting events and ensure the safest possible environments for participants
and fans alike because nothing can replace the excitement of experiencing live
sports, music and cultural events.
As a result, the DP World Tour Championship was the first
attended international sporting event in Dubai, drawing 6,000 spectators. Over
40% of the event attendees came from outside of the UAE, the majority of whom
chose to fly with Emirates to Dubai. The international attendance also
demonstrates Dubai’s continued appeal in attracting visitors for major sporting
events, as well as its status as one of the world’s most dynamic golf
Additionally, Emirates carried over 500 European Tour
players, caddies, event organisers, international sports and golf media, and others
directly involved in the running of the golfing finale. The airline also
transported sporting and other equipment as well as PPE items for the event.
Emirates Cabin Crew participated in the socially-distanced
prize presentation with the winners, along with HH Sheikh Mansour bin Mohammed
bin Rashid Al Maktoum, chairman of Dubai Sports Council and Patron of the DP
World Tour Championship and European Tour.
In addition to the DP World Tour Championship, every year,
Emirates sponsors over 40 major sporting, music and cultural events that
support Dubai’s economic and tourism growth goals, and drive its appeal as a
world-class event hub.
The next events on Emirates’ calendar include the Emirates
Airline Festival of Literature, the Dubai Duty-Free Tennis Tournament, Emirates
sponsored football club matches, Emirates Team New Zealand’s participation in
the Americas Cup World Series as well as the Dubai World Cup. On the golfing
front, Emirates will also support international tour events set to take place
in 2021 including the Hong Kong Open, Portugal Masters, Open de France,
Scandinavian Mixed, Dubai Duty-Free Irish Open, ASI Scottish Open, D+D Czech
Masters, BMW PGA Championship, Italian Open and the Nedbank Golf Challenge.