DUBAI, UAE, 1 October 2021: Emirates, the official airline of Expo 2020 Dubai, rolled out an A380 earlier this week sporting a new livery promoting the event.
A bold departure from the airline’s traditional white and
gold paint scheme, the bright blue aircraft livery features large-scale
graphics in vivid green, orange, pink, purple and red, which run across the
fuselage and all the way up to the tail and fin interlaced with the distinct
ring-shaped Expo 2020 Dubai logo.
Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.
In addition, the brave Burj Khalifa stuntwoman who appeared in the recent viral Emirates advert carries an invitation to visit the event on both sides of the aircraft, holding a message board that says: ‘See you there’ and ‘Dubai Expo Oct-Mar 2022’.
The iconic Emirates red belly branding, which can be only
seen when the aircraft is flying overhead, has been replaced by the opportunity
themed orange ‘Dubai Expo’ branding, further increasing the event’s visibility
and awareness as it flies to the airline’s A380 network over the course of the
next six months.
The new A380 livery was designed, painted, produced and
installed in-house by the teams at Emirates. The livery was not just a decal
but a complete paint project and is by far the largest one the airline has ever
embarked on. A great deal of planning and ingenuity was involved to ensure the distinct
livery design was brought to life and flawlessly executed.
Decals were then applied on the engine cowls and, as well as
the image of the Emirates Cabin crew holding the message boards adjacent to the
The process of painting the livery design and applying the
decals took 16 days and 4,379 person-hours to complete.
The new Expo 2020 Dubai livery will appear on three Emirates
A380 aircraft to help visually tell the story and reaffirm the themes of one of
the largest global events to take place since the onset of the pandemic.
Expo 2020 Dubai is the first World Expo ever hosted in the Middle East, Africa and South Asia (MEASA) region and will run from October 2021 to March 2022. Its six-month programme is packed with experiences to suit all ages and interests, including a rich line-up of themed weeks, entertainment, and edutainment. Art and culture fans, as well as food and technology enthusiasts, can explore exhibits, workshops, performances, live shows and more.
Visitors can also drop by their national pavilion for a
taste of home or experience the 190 other country pavilions. Emirates will be
showcasing its own pavilion focused on the future of commercial aviation.