DUBAI, UAE, 8 October 2021: Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has rolled out offerings with Skywards Exclusives – an airline loyalty initiative that offers experiences from Emirates’ expansive sponsorships portfolio.

The loyalty programme continues to offer members more ways
to redeem Skywards Miles on-ground at world-renowned sporting events across
cricket, motorsport racing and football matches.

Visit for a chance to live in the moment at the ICC Men’s T20 World Cup, Formula 1 racetrack, or at a thrilling football match.

Join the ICC Men’s T20 World Cup

Join the
excitement at one of the world’s most anticipated sporting events this year –
the ICC Men’s T20 World Cup. With Skywards Exclusives, members can now redeem
Miles on match tickets to watch the gripping tournament, taking place in the
UAE and Oman from 17 October until 14 November 2021.

Starting at 3,000 Miles, members can buy tickets to watch Round 1 and Super 12s – the second round of the tournament. Members can also join an exciting auction to win General Admission tickets to any of the key matches, including semi-finals and finals, as well as hospitality tickets for a world-class experience. To learn more, click here.

Emirates is
the Official Airline Sponsor of the ICC Men’s T20 World Cup. The airline has
also been a Global Partner of the International Cricket Council (ICC) since

The thrill at the Formula One Paddock Club™

Soak up the exciting atmosphere of race day at the Formula One Paddock Club™. Starting at 150,000 Skywards Miles, members can bid for a pair of tickets to attend the Main Race Day of their choice in Mexico (7 November), Brazil (14 November) and Saudi Arabia (28 November).

Emirates has been a Global Partner of Formula 1® since 2013. For more information, click here.

Live-action at an Arsenal, AC Milan, Olympique Lyonnais or Real Madrid.

Football fans
can experience the buzzing atmosphere of Arsenal’s home games at the Emirates
Stadium in the U.K., from 18 October until 28 December 2021. Members can
purchase General Admission tickets starting at 10,000 Miles or access to the
Hospitality Suite starting at 60,000 Miles. Enjoy one of the best views of the
pitch and complimentary food and beverage. Emirates’ partnership with Arsenal
is one of the biggest deals in the history of the game – dating back to 2004.
The airline also holds naming rights to Arsenal’s home ground, the Emirates
Stadium, until 2028.

AC Milan fans
can also redeem Miles to watch home games in Milan. Join the thousands of
spectators from 17 October until 19 December 2021 at the San Siro Stadium.
Members can purchase General Admission tickets to all matches starting at
10,000 Miles. Emirates signed a sponsorship agreement with AC Milan in
September 2007, and the following year the relationship was elevated to top
institutional sponsor.

Watch one of the most supported football clubs in France with Skywards Exclusives. Cheer on Olympique Lyonnais at any of the matches taking place from 31 October 2021 until 14 May 2022. Members can purchase General Admission tickets starting from 6,500 Miles or Emirates Club VIP hospitality tickets starting at 51,000 Miles. Emirates and Olympique Lyonnais (OL) signed a five-year sponsorship agreement in 2020, making Emirates the club’s Official Main Sponsor from the start of the 2020/2021 season.

Starting from 10 October, Emirates Skywards members will also be able to redeem Miles for hospitality tickets to watch one of the most widely supported football clubs in the world – Real Madrid. Emirates has been the Official Main Sponsor of Real Madrid since 2011, and the football club remains an integral part of the airline’s sponsorship portfolio. Click here to learn more.

With Skywards
Exclusives, members can also have a chance to grab up to 100 exclusive
merchandise items across Emirates’ sponsorship portfolio. Starting at 52,000
Skywards Miles – members can buy signed football jerseys and balls from
legendary football clubs including Arsenal, AC Milan, Benfica, and Chelsea.*

Offering 27 million members
worldwide exceptional experiences

The loyalty
programme continues to leverage Emirates’ extensive sponsorship portfolio to
offer its 27 million members worldwide exceptional experiences. Emirates
Skywards provides its members with exclusive privileges, unmatched rewards and
innovative offerings.

Earlier this year, Emirates Skywards was one of the first loyalty programmes in the world to offer its members an extension on tier status until 2022. In addition, the loyalty programme is also offering members a chance to earn a mile a minute during a stopover or holiday stay in Dubai, applicable on all Emirates and flydubai tickets purchased from 1 August 2021 until 31 March 2022.

For more information, visit