SHANGHAI, 15 November 2021: China’s DidaTravel – a leading
hotel wholesaler – has secured a partnership with Fliggy, a travel service that
forms part of the Alibaba ecosystem.
As part of the agreement, DidaTravel becomes the preferred
accommodation partner for sourcing and distribution to Fliggy.
This means that DidaTravel’s 23,000 clients – including
travel agencies, tour operators, airlines, OTAs and TMCs – now gain access to
Fliggy’s portfolio of hundreds of thousands of hotels in both China and the
wider APAC region.
DidaTravel founder and CEO Rikin Wu commented: “Fliggy’s parent company Alibaba invested in us earlier this year… This allowed us to continue investing in our technology and building our presence in both Europe and North America – where we will make new announcements shortly.
“But it gives me even greater pleasure to now confirm that
we have been chosen as Fliggy’s preferred B2B distribution and sourcing partner
globally. This is fantastic news for our hotel and tourism product partners
around the world, offering them access to Fliggy’s 320m users once the Chinese
outbound market opens up in 2022.
“Equally, it is great news for Fliggy’s hotel and
tourism product partners in China and the wider APAC region as they now gain
access to our 23,000 clients around the world, allowing them to diversify
revenue sources and gain incremental bookings from international
This follows an announcement earlier in the year that
DidaTravel had completed a series B financing worth hundreds of millions of
The lead investor in this round was Fliggy’s parent company
Alibaba, and they were joined by Shenzhen Venture Capital and Guolong Capital,
who had previously invested in the 2018 fundraising.
As part of the deal, DidaTravel remains an independent
business and is investing in growing beyond its China and APAC base, with plans
to build teams in both Europe and North America.
Fliggy is part of the Alibaba ecosystem and cross-border strategy. It is one of the biggest and most popular travel platforms in China and APAC, with over 320m users. In 2019 Fliggy served 35 million users shopping for outbound travel services on the platform. Fliggy is also the world’s largest visa application platform, issuing more than 10 million visas per year. Gathering a wide variety of global travel activities and experiences, it has hundreds of thousands of hotel products on its platform.
DidaTravel is a leading global hotel wholesaler founded in 2012. The company is headquartered in Guandong, China and has over 300 staff in seven offices globally. The company works with over 23,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, OTAs, travel management companies (TMCs), and airlines. Additionally, the company has a portfolio of over 30,000 competitively sourced direct hotel contracts, as well as 700,000 hotel products provided by 600+ global suppliers, covering more than 200 countries/regions. In 2019 DidaTravel sold hotel bookings in the China & APAC region worth over USD700 million.
Company website: https://www.didatravel.com/home