SINGAPORE 4 December 2020: Cruise Lines International Association (CLIA), has released its 2019 Asia Cruise Industry Ocean Source Market Report.
The report offers an in-depth look at the growth,
demographics and trends of the top source markets in Asia.
“Cruise is still a relatively new product for passengers in
this region, and cruise penetration is low in most Asia markets. The limited
restart of cruises in Asia – Taiwan and Singapore has received overwhelming
interest from consumers – demonstrating the potential for cruises to rebound in
the years ahead,” said CLIA Managing Director for Australasia & Asia Joel
• Asia-sourced cruise passenger numbers dropped 11.8% to
3,738K in 2019, driven mainly by the known decrease in passenger capacity in
Asia of 6% against the previous year, 2018. (Capacity was steady in 2018 after
years of rapid expansion in this region to 2017). Passenger capacity was
expected to see a growth rebound in 2020 with the announced deployment of new
ships to Asia, but that has been disrupted by the global Covid-19 pandemic.
• Mainland China continues to dominate in Asia with a 51.6%
market share, followed by Taiwan (10.4%) and Singapore (8.7%). India (8.4%)
overtook Japan (8.0%) to be the fourth-largest Asian source market.
• The average age of Asian-sourced passengers increased
slightly to 46.2 from 45.4 in 2018. Markets like India (37 years old) and
Indonesia (40 years old) continue to have a lower average age.
• The vast majority
of Asian passengers cruise in Asia (51% departing from Mainland China, Hong
Kong & Taiwan and 42% from the other Asian ports). Of the 7% cruising the
rest of the world, Alaska, world and expedition cruises experienced more
interest from Asian passengers in 2019.
• Shorter sailings remain the dominant choice of Asians, the
average duration of cruises taken by Asian passengers during 2019 saw a minimal
decrease to 4.2 days from 4.3 days in 2018.
The 2019 Asia Cruise Industry Ocean Source Market Report is
based on the 2019 calendar year passenger statistics provided by CLIA’s ocean
Cruise Line members, representing over 95% of the global cruise industry
capacity, plus additional data collected from non-CLIA Cruise Lines by CHART
To view the full 2019 Asia Cruise Industry Ocean Source Market Report and Infographics, please visit: https://cliaasia.org/
Cruise Lines International Association is the world’s largest cruise industry trade association with 15 offices globally with representation in North and South America, Europe, Asia and Australasia.