CEBU, the Philippines, 28 June 2021: Philippines AirAsia
inked a partnership with the Hotel, Resort and Restaurant Association of Cebu
(HRRAC) to help boost tourism and economic recovery in Cebu at a ceremony
hosted last Friday.
Under the Memorandum of Agreement, the Malaysian carrier
will become the official airline partner of HRRAC’s hotel members to revitalize
the tourism sector and economy of the island province.
“Tourism stakeholders including AirAsia are united with
stakeholders such as the HRRAC, the Department of Tourism and the local
government unit in rebooting the tourism industry in Cebu, a vital industry
that contributes to the Philippine economy,” said the airline’s CEO Ricky Isla
during the signing ceremony.
“But to succeed, we must offer travellers not just
sights but also added value to their money. It is through partnerships that we
provide exciting options and promos for our guests who are excited to be
rediscovering Cebu as the global health situation is improving,” Isla told
the Philippines News Agency.
AirAsia will come to the table with partnership
opportunities for HRRAC member companies to tap the sales potential of the
airline’s a-Access, an incentive card that of holiday experiences and
“The Covid-19 pandemic has demonstrated to the tourism
industry that trust, partnership, and solidarity are essential for revitalizing
travel as we anticipate the reopening of borders,” HRRAC president Alfred
Reyes, who is also general manager of bai Hotel Cebu.
Isla noted the long-term objective was to revive the
meetings, incentives, conventions, and exhibitions (MICE) industry in Cebu,
especially to encourage regional events to meet in Cebu once the pandemic is
under control. Cebu was a top choice for MICE events, many of them Asia-wide
conventions and exhibitions.
“We aim to bring back the strong image of the Philippines as
a MICE destination,” Isla concluded.