SINGAPORE, 3 December 2021: Best Western Hotels &
Resorts has appointed Jay Pricher as general counsel.

Pricher joined the organisation in 2009 and previously
served as vice president of legal. In his new role as general counsel, Pricher
will provide counsel, leadership and guidance on all legal issues relating to
Best Western Hotels & Resorts’ corporate environment and membership.

“Jay is a strategic leader who has a deep understanding
of our unique organisational structure and the needs of our hoteliers,”
said Best Western Hotels & Resorts president and chief executive officer
Larry Cuculic.

“He has a proven track record of supporting our members and
hoteliers across a variety of legal issues related to international operations,
intellectual property matters and business litigation. I have great confidence
that Jay will continue to deliver exceptional leadership as he takes on this
expanded role.”

Pricher will be responsible for setting and managing the
strategic direction and providing guidance on corporate legal issues, including
board and governance matters. Additionally, he will offer advice and assistance
to the board of directors and to the company’s membership regarding the
company’s regulatory documents and membership rights, duties and obligations.

Prior to joining Best Western Hotels & Resorts, Pricher
served as vice president and associate general counsel for Financial American
Corporation, a real estate-focused private equity firm.