BANGKOK, 15 November 2021: Best Western Hotels & Resorts
is extending its loyalty programme benefits to ensure members can retain their
elite status for another year.
Effective immediately, all BWR members globally will
maintain their current status through 31 March 2023 without needing to fulfil
the necessary qualifications.
“We recognise that the travel landscape is still an
uncertain one for many around the world,” comments BWHR senior vice
president and chief marketing officer Dorothy Dowling. “Whether you’ve
already ventured out on a well-deserved getaway or are just starting to make
plans for your travels in the year ahead, we remain committed to providing you
with rich and meaningful rewards like this Elite Status extension.”
In 2020, BWHR was the first in the industry to extend
loyalty status to its BWR members at the onslaught of the pandemic; and in
2021, the company cut its Elite Status eligibility qualifications in half to
make it easier for travellers to earn loyalty status.
All BWR members worldwide are eligible for this latest Elite
Status extension, and no action is required on the part of the member. The
current status will be maintained for all members regardless of their current
tier, ensuring both new and veteran members are protected at this time. BWR is
the only industry loyalty programme where points never expire, meaning members
are not impacted by unpredictable circumstances that could prevent them from
using their hard-earned points.