BANGKOK, 19 November 2021: Booking.com has launched a Travel
Sustainable Badge that will provide a consistent way to identify a broader
range of more sustainable stays.
The badge is available to any property that has implemented
a combination of sustainable practices that meet the requisite impact threshold
for their destination.
Booking.com says the “goal is to make credible recognition
of impactful sustainability efforts attainable for more properties worldwide
and to provide travellers with a transparent, consistent and easy-to-understand
way to identify a wider range of more sustainable stays, no matter where they
want to travel.”
Accelerating the sustainability journey
According to a new study just released by EY Parthenon and
Booking.com, despite emitting 264 million metric tons of CO2-equivalent
emissions per year, representing 10% of the tourism industry’s annual
emissions, the accommodation sector has the opportunity to lead the way in
making travel and tourism more sustainable.
While significant investments are needed to reach net-zero
by 2050 (EUR768 billion), the research findings highlight that many
accommodations have already implemented a range of carbon emissions
In addition, considering that 81% of global travellers state
they want to stay in a sustainable accommodation in the upcoming year, the
company sees a huge opportunity to highlight more of the significant efforts
its accommodation partners are making on their important journeys to create
more sustainable experiences, making it easier for travellers to find a
sustainable way to stay.
With 73% of global travellers indicating that they would be
more likely to choose a specific accommodation if they knew it was implementing
sustainable practices, the Travel Sustainable badge and program helps reward
and further encourage all accommodation providers to take the next steps on
their individual sustainability journeys, ultimately increasing the overall
amount of sustainable accommodation options available.
During this first launch phase, a property’s page will
display an overview of its sustainability efforts across the Booking.com app
and website globally.
As the rollout continues, the sustainable travel icon will
also start to appear on property listings on the search results page over the
coming weeks, along with a sustainable travel filter to help travellers
identify more sustainable options from the beginning of their search experience
The company’s ambition within the framework of the Travalyst
Coalition is to create a transparent measure for sustainable property
information across the industry. As such, this first version of the Booking.com
Travel Sustainable Badge leverages a set of attributes validated by the
Travalyst Independent Advisory Group. The badge focuses on highlighting
practices that are most relevant to a broad range of property types, as well as
their high-impact potential.
The Travalyst Coalition and other industry experts identify
the most impactful practises for a property to consider in five key areas:
waste, energy and greenhouse gases, water, supporting local communities and
It breaks down to 32 specific sustainability measures or
practices that properties can implement. They include everything from
eliminating single-use plastic toiletries or switching to LED light fixtures to
running on 100% renewable energy sources or investing a certain percentage of
profits into local community and conservation projects.
For each one of these practices, Booking.com has also worked
with reputable sustainability consultancy Sustainalize to develop a robust
methodology that assesses these practices’ relative weight in the model. The
calculation also considers the property’s location and accounts for its size,
improving the model’s accuracy and applicability among the large variety of
For example, water-reducing measures in an area prone to
drought or sourcing renewable energy options in a country where that’s not yet
widely available are weighted as being more impactful.
More detailed information on how individual properties worldwide have achieved the badge is available in this updated section of the Travel Sustainable Handbook on the Booking.com Partner Hub.