KUALA LUMPUR, 8 January 2021: BIGLIFE, a
loyalty marketing platform that operates the AirAsia’s BIG Loyalty programme,
unveiled this week a new brand name and logo – BIG Rewards.

Started as an airline loyalty programme for
AirAsia,  BIG Rewards has grown into a
comprehensive lifestyle rewards platform that goes beyond flights.

It now claims to be one of the biggest
points platforms that allows borderless earn-and-burn activities across ASEAN
and beyond.

BIGLIFE chief executive officer Spencer Lee
said: “The word ‘Rewards’ spells out the benefits for our members and is a
stronger and more attractive proposition in today’s e-commerce world. Under the
new brand name, BIG Points will continue to power the airasia.com ecosystem as
a digital loyalty currency, rewarding BIG Members with BIG Points and greater
savings as points can be used like cash for payment across all lines of
business.”

BIG Rewards celebrated its 10th-year
milestone last year with the launch of several innovative products such as BIG
Deals,  BIG Points; and BIG Xchange, an
instant points exchange.

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