KUALA LUMPUR, 8 January 2021: BIGLIFE, a
loyalty marketing platform that operates the AirAsia’s BIG Loyalty programme,
unveiled this week a new brand name and logo – BIG Rewards.
Started as an airline loyalty programme for
AirAsia, BIG Rewards has grown into a
comprehensive lifestyle rewards platform that goes beyond flights.
It now claims to be one of the biggest
points platforms that allows borderless earn-and-burn activities across ASEAN
BIGLIFE chief executive officer Spencer Lee
said: “The word ‘Rewards’ spells out the benefits for our members and is a
stronger and more attractive proposition in today’s e-commerce world. Under the
new brand name, BIG Points will continue to power the airasia.com ecosystem as
a digital loyalty currency, rewarding BIG Members with BIG Points and greater
savings as points can be used like cash for payment across all lines of
BIG Rewards celebrated its 10th-year
milestone last year with the launch of several innovative products such as BIG
Deals, BIG Points; and BIG Xchange, an
instant points exchange.