SYDNEY, 29 November 2021: Qantas Frequent
Flyers who make sustainable choices at home and when they travel will be
rewarded under a new Green membership tier to roll out early next year.
The Green tier will sit alongside existing
flying tiers and is designed to educate, encourage and reward the airline’s 13
million frequent flyers for everything from offsetting their flights, staying
in eco-hotels, walking to work and installing solar panels at home.
Frequent flyers will be able to offset
emissions in their everyday lives and earn Qantas Points, as they already can
Members will need to complete at least five
sustainable activities across six areas – flying, travel, lifestyle,
sustainable purchases, reducing impact and giving back – each year to achieve
Green tier status.
Once achieved, members will be rewarded
with benefits like bonus Qantas Points or status credits. These benefits will
be in addition to the rewards they get under their existing flying status or as
part of Points Club.
The initiative has been driven by feedback
from frequent flyers, with research showing almost two-thirds want to be more
aware of their impact on the environment and would like support in their
efforts to be more sustainable.
The programme is due to start early next
year, but as of this week, frequent flyers who offset their flights, home and
car, install solar panels or make a contribution towards protecting the Great
Barrier Reef will see these actions go towards meeting their sustainability
target as part of attaining Green tier status.
Other environmentally friendly behaviours,
such as walking to work and contributing to the purchase of sustainable
aviation fuel, will also be rewarded after the programme launches officially
Members earn 10 Qantas Points per AUD1
spent when they offset their home or car. The average annual cost to offset
home energy for a family of four with two cars would be approximately AUD200 or
26,000 Qantas Points.
If just 100,000 frequent flyers offset
their home and car emissions for a year, the initiative could see a reduction
of more than 1 million tonnes of carbon – the same amount that would be saved
from installing 170,000 rooftop solar panels.
This initiative complements Qantas’
existing Fly Carbon Neutral, which is the world’s leading offset programme,
with 11% of customers on qantas.com offsetting their carbon emissions. Qantas
matches customer contributions dollar for dollar.
These new initiatives for frequent flyers
are an extension of the Qantas Group’s commitment to taking action on climate
change and achieving net zero emissions from its own operations by 2050.