HANOI, Vietnam, 14 October 2021: Vietnam’s private carrier
Bamboo Airways is working with IBS Software to power its passenger service
system (PSS) and its Bamboo Club loyalty programme, as it continues its focus
on crisis recovery and enhancing the digital customer experience.
As signs point to Vietnam slowing the spread of Covid-19 and
the imminent return of leisure travel, Bamboo Airways targets to grow its fleet
to over 40 aircraft while expanding services to the US, Europe and around the
Asia Pacific and adopting new technology to roll out a loyalty programme.
“Bamboo Airways will leveraged technology to elevate
the customer experience and optimise the airline’s resources,” says Bamboo
Airways deputy chief commercial officer Hoang Ngoc Thach.
Established in 2019, just months before Covid-19 shut down
Vietnam’s tourism, Bamboo Airways has signed up for IBS Software’s iFly Loyalty
platform to power its rapidly growing Bamboo Club that offers four membership
tiers – Emerald, Gold, Diamond and First.
Together, the iFly Loyalty and the passenger service system
iFly Res platforms provide Bamboo Airways with an integrated digital platform
to manage everything from passenger information to loyalty memberships.
We’re proud that Bamboo Airways recognised IBS Software as
the ideal partner to support their operations and help them thrive in a
competitive market,” said IBS Software head of aviation passenger
solutions David Friderici.
Bamboo Airways, a member of the FLC Group, a
multi-industrial conglomerate in Vietnam, is positioned as a five-star carrier
offering premium service at competitive fares. It currently flies 60 domestic
routes. In 2020, it carried over 7 million passengers to account for a 20%
market share and hopes to increase it to 30% this year.