SINGAPORE, 12 July 2021: CapitaLand’s wholly-owned lodging
business unit, Ascott Limited, has launched discoverasr.com, consolidating its
separate brand websites on one single global online travel booking platform.
Discoverasr.com provides guests with one-stop access to more
than 400 serviced apartments, co-living spaces and hotels with about 77,000
units across more than 130 cities in over 30 countries.
This includes more than 10,000 units across 61 properties
under TAUZIA Hotel Management (TAUZIA), which are available for the first time
on Ascott’s online booking platform.
The new discoverasr.com features Ascott’s 14 award-winning
lodging brands, namely Ascott The Residence, The Crest Collection, Somerset,
Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox,
Yello, Fox Lite and POP!.
Members of Ascott’s loyalty programme, Ascott Star Rewards
(ASR) can now filter search for ASR participating properties, a feature that
allows members to quickly identify and book the best deals at ASR participating
The Ascott Limited managing director brand and marketing Tan
Bee Leng said: “We are leveraging Ascott Star Rewards to unify our brands on
one single global online travel booking platform. The addition of the TAUZIA
room inventory onto discoverasr.com and the conversion of the members from
TAUZIA’s loyalty programme to ASR members are major boosts to our digital