SEPANG, 26 January 2021: AirAsia Foundation
launched a book donation drive, 24 January titled ‘Books for Good’ in
conjunction with the International Day of Education today.
The two-week-long campaign invites donors
to purchase a local children’s titles at MYR25.00 each from
DestinationGOOD.com, AirAsia Foundation’s social enterprise retail outlet. The campaign featuring culture and nature
themes would benefit the recipients and Malaysian authors and illustrators.
All book donations will be channelled to
three homes under the SHELTER Home for Children, which provides care to
underprivileged children between the ages of four to twelve years old.
AirAsia Foundation executive director Yap
Mun Ching said: “We are organising this drive o support children care homes in
these challenging times when they are unable to attend school. Children in a
shelter often lack access to educational tools, so we hope this drive will help
refresh their libraries with resources that will imbue in the children a love
of wildlife and appreciation of Malaysia’s diversity.
“Our goal is to raise donations for 100
books so that we are able to provide the homes with a broad selection of
titles. We urge as many people as possible to support this cause for deserving
The UN recognised 24 January as International Day of Education to celebrate the role of education for peace and development. Its message promotes inclusive and equitable quality education and lifelong opportunities for all, so as to achieve gender equality and poverty eradication goals.
Destination GOOD is AirAsia Foundation’s
flagship social enterprise shop in Kuala Lumpur which retails over 400
responsibly and ethically produced goods sourced from over 50 social
enterprises in ASEAN. More than just a shop, Destination GOOD is a movement for
mindful travelling and shopping and serves as an avenue for ASEAN social
entrepreneurs and community-based enterprises to connect and collaborate.
Products from Destination Good can also be purchased online at destinationgood.com.